R. Stephen Gracey

R. Stephen Gracey (@rsgracey)

R. Stephen Gracey

content strategy | user experience | social media

216.246.5709 | rsgracey@gmail.com

linkedin: http://linkedin.com/in/rsgracey/
twitter: http://twitter.com/rsgracey/
blog: The Content Strategy n00b (http://contentstrategyn00b.com/)
portfolio: http://rsgracey.com/


R. Stephen Gracey (known in social media circles as @rsgracey) is widely recognized as a content strategist, user experience professional, and systemic problem solver. For more than 15 years, he has built collaborative communication ecosystems that bring people and information together. As a leader, he fosters high-performance organizations by encouraging shared responsibility, personal engagement, and authentic relationships.


  • Content: Content strategy, content design, and content management.
  • Creative: Graphic design, web design, coding, writing, editing, and blogging.
  • User Experience: User research, usability, information architecture, user experience design, and web analytics.
  • Leadership: Project manager, systemic problem solver, servant leader, and presenter.

career highlights

Federal Reserve Bank of Cleveland (2006 ~ present)

The Federal Reserve System is by nature extremely conservative toward technology. Hired to take charge of all web content and bring a user-centric focus to seriously outdated websites. Selected for highly-competitive “emerging leader” development program after only 4 months of employment.

Senior Systems Specialist

  • Designed, developed, and curated a SharePoint project management, measurement, and collaboration environment for Public Affairs. Also designed integrated MS Office reporting and dashboards. Adapted interface dynamically to accommodate users’ experience.
  • Managed Bank’s expansion of social media channels. Selected group tools, established metrics and reporting, and identified best practices for their use. Monitored and responded to followers across channels.

Web Content Manager

  • Conducted first-ever user research and usability testing during redesign of www.clevelandfed.org.
  • Led implementation of Autonomy/Interwoven TeamSite content management system, designing content templates, establishing workflows, training content providers, and devising answers to the system’s inherent challenges.
  • Oversaw transition to WebTrends javascript-based SmartSource Data Collector, designing and building custom metrics and reporting.
  • Articulated strategic business case that led the Cleveland Fed to be the first regional Reserve Bank in the Federal Reserve System to choose an open source web platform (Drupal) to replace its monolithic content management system.

Episcopal Diocese of Ohio (2000 ~ 2006)

Bishop’s Assistant for Information Strategy

Then 109 parishes comprising 25,000 members and clergy, all diocesan communication was by e-mail or US-mail, with minimal web presence, an outdated newspaper, and ad hoc data management. Clergy and lay leaders complained of information overload and lack of connection.

  • Reengineered all diocesan communication systems to improve connection among parishes and clergy, who reported dramatic increases in their ability to stay in touch.
  • Built comprehensive relationship management database to anchor all diocesan information services. Reduced redundancy and improved accuracy immeasurably.
  • Evaluated, installed, and customized the Joomla! open source content management system to be the primary diocesan communication channel.
  • Recognized as communication expert across the Episcopal Church. Spoke at conferences, and consulted to professional peers, other dioceses, and the Church Center.

Ernst & Young LLP (1995 ~ 1999)


Hired into Professional and Organization Development (P&OD) as a Senior Consultant. Rapidly promoted to Manager and trusted to manage critical programs and strategic, international projects.

  • Led successful overhaul of critical initial training for experienced new hires during rapid expansion. Grew programs from 15 to over 30 sessions per year, from 45 participants per session to more than 70, with over 1200 new hires trained and over $1 million budget.
  • Spearheaded adaptation of US new hire programs for European consulting firms. Led pilot sessions in Sweden and France, as well as a new partner program in Monaco.
  • Managed a large, international team to develop a cutting-edge, web-based course on cross-cultural communication, based on an original, interactive novel. Course served as a longstanding, flagship product to demonstrate organizational capabilities with new clients.


  • Infrequently Asked Questions of FAQsA List Apart, No. 303, 2010.

Featured in:

  • Wachter-Boettcher, Sara. Content Everywhere: Strategy and Structure for Future-Ready Content. Rosenfeld Media, 2012. (Contributor to Q&A on Content Modeling as an Art)
  • Bloomstein, Margot. “Ch. 6: Improving Content Management with Content Strategy.” Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Waltham, MA: Morgan Kaufmann, 2012. Print. (Featured in chapter 6 as one of the “real-world stories.”)
  • From The Content Strategy <n00b>: (blog– http://contentstrategy.rsgracey.com/)
    • “Content Strategy: A brief history of the Web,” May 2011.
    • “Content Modeling is more than ‘fields,’” May 2011.


  • M.B.A., Computers & Information Systems, William E. Simon Graduate School of Business Administration, University of Rochester (1993)
  • B.A., French Language & Literature | B. Music, Voice Performance, Oberlin College (1989)
  • Completed core coursework toward M.S., User Experience Design, Kent State University. GPA 4.0

Languages: Fluent in French. Understand Spanish, Italian, and German.


  1. R. Stephen Gracey Resume (615.7 KiB)
    Formatted resume to share and enjoy!

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One single comment

  1. Ed Klump says:

    Hi Stephen,

    I am looking for a user experience coordinator that is from the Cleveland area. It would probably be someone that has worked for you. They need to have very strong research skills.

    Would you happen to know anyone who might be interested? Thank you so much

    Ed Klump

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