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R. Stephen Gracey portrait

R. Stephen Gracey

rsgracey@gmail.com | 1417 Larchmont Ave, Lakewood, OH 44107 | 216.246.5709


  • Content: Content strategy, content management, and content experience design.
  • Analysis: Web analytics, business process, and workflow modeling.
  • Creative: Graphic design, web design, coding, writing, editing, and blogging.
  • User experience: User research, usability testing, information architecture, user experience design, and web analytics.
  • Leadership: Project management, change management, community building.

Experience and Roles

Federal Reserve Bank of Cleveland (2006 – present)

  • Senior Content Strategist (2017-present)
  • Senior Systems Specialist (2012-2017)
  • Web Content Manager (2006-2012)
  • Strategy: Crafted, presented, and implemented multiple strategies, including modeling the customer/stakeholder journey, spearheading the building of a usability test lab, architecting content strategies for successive website redesigns, measuring digital engagement across channels, and redesigning business processes governing content production and delivery.
  • User Experience: Worked with internal business customers on all aspects of UX strategy and implementation, including user research and persona development, wireframing, graphic design, HTML/CSS standards, prototyping, usability testing, and analytics.
  • Web Content Management: Co-led the implementation of Autonomy TeamSite content management system and full redesign of the public website. Later, selected and led a team to migrate 35 years of published web content from TeamSite to the Sitecore CMS. Established HTML5/CSS (Bootstrap) markup standards to improve SEO and consistency.
  • Web Analytics: Designed, implemented, and monitored web analytics for both public and intranet sites, using both WebTrends and Google Analytics. Led implementation and ongoing development of Google Tag Manager, and provide regular reporting, in-depth analyses, and customization for all business lines.
  • Customer Relationship Management: Led local implementation of Microsoft Dynamics 365 CRM as enterprise platform, including solution design, data migration, and user roll-out.
  • SharePoint Development: Designed, developed, and curated a SharePoint project management, measurement, and collaboration environment for Public Affairs. Built a complete, custom time reporting and project tracking system with Nintex Workflow.
  • Social Media: Led Bank’s expansion of social media channels. Wrote posts, and responded to public comments. Selected group tools, established metrics and reporting, and identified policies and best practices for their use. Implemented strategies for socializing major events. Organized and trained conference social media teams.

Episcopal Diocese of Ohio (2000 ~ 2006)

Bishop’s Assistant for Information Strategy
As diocesan communications officer, reengineered all processes and systems, to shift emphasis from print communication to web collaboration. Edited and published weekly news updates. Redesigned, directed, and edited the quarterly diocesan magazine, including all design and layout. Wrote regular column on communication and public relations strategies for parishes.

Ernst & Young LLP (1995 ~ 1999)

  • Senior Consultant (1995-1996)
  • Manager (1996-1999)

Managed new consultant entry programs, serving client business units throughout US and Canada. Designed content, planned logistics, and delivered orientation courses through explosive business growth and intensive hiring. Managed staff of 15-20. Grew programs from 15 to over 30 sessions per year, from 45 participants per session to more than 70, with over 1200 new hires trained and over $1 million in budget per year. Designed, developed, and delivered the Global Consulting Orientation (GCO) program with a global, virtual team. Led first European pilots in Stockholm, Sweden, and Paris, France.

Managed a large, international creative and content team to develop “Culture in Global Business,” an innovative web-based course on cross-cultural communication. Co-authored an original, interactive novel. Wrote scripts. Hired voice-over talent. Organized usability tests across the globe.

Platforms and Tools

Microsoft Dynamics 356 CRM, Sitecore, SharePoint, Nintex, TeamSite, Drupal, Joomla!, WordPress
Google Analytics, Google Tag Manager, WebTrends, SurveyGizmo, Hootsuite
Adobe Creative Suite, MS Office, Axure

Articles and Books

  • “INFREQUENTLY ASKED QUESTIONS OF FAQS,” A List Apart, No. 303, 2010. (http://www.alistapart.com/articles/infrequently-asked-questions-of-faqs/)
  • Featured in Books:
    • Content Everywhere, Sara Wachter-Boettcher. Rosenfeld Media, 2012. (http://rosenfeldmedia.com/books/content-everywhere/)
    • Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Bloomstein, Margot. Morgan Kaufmann, 2012. (http://appropriateinc.com/)


  • MBA, Computers & Information Systems, William E Simon Graduate School of Business Administration, University of Rochester.
  • BA, French Language & Literature | BMUSIC, Voice Performance, Oberlin College.
  • Completed core coursework toward MS, User Experience Design, Kent State University, School of Information Architecture and Knowledge Management (IAKM). GPA 4.0
  • Languages: Fluent in French. Understand Spanish, Italian, and German.