You’ll Wish You’d Had a Content Strategy Before Implementing Content Management

Two years ago, I had my first experience of implementing a content management system (CMS). I will withhold all names of organizations, people, and platforms to protect the guilty, but let’s just say it’s painful even now to recall the confusion, the groping, the anger, and the desperation that my group went through. There are probably support groups out there to help us recovering CMS implementers, but in case you’re teetering on the brink of your own CMS implementation, about to go over the edge into the abyss, I want to offer some perspectives from our experience.

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