Two years ago, I had my first experience of implementing a content management system (CMS). I will withhold all names of organizations, people, and platforms to protect the guilty, but let’s just say it’s painful even now to recall the confusion, the groping, the anger, and the desperation that my group went through. There are probably support groups out there to help us recovering CMS implementers, but in case you’re teetering on the brink of your own CMS implementation, about to go over the edge into the abyss, I want to offer some perspectives from our experience.
You’ll Wish You’d Had a Content Strategy Before Implementing Content Management
Tags: CMS, Content Strategy
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I started this blog in 2009 after I was privileged to attend the "Content Strategy Consortium" held at the Information Architecture summit that year and organized by Kristina Halvorson (@halvorson) and many of the other content strategy pioneers whose names have now become well-known in our global network. It was a turning point for me because I discovered that in one way or another, my entire career had been (and continues to be) dedicated to content strategy.
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I hope you find these musings helpful, even though they are quite old. The fundamentals of our discipline(s) have not changed all that much in the intervening years. Enjoy!
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- The Definitive Guide to Content Strategy for the Complete Noob
- What is content strategy, anyway?
- Content Strategy Divination: A Woolly Discipline?
- Appreciating Content Strategy as a Whole
- Find the Distinctions That Make a Difference
- A Definition of Content That Everyone Can Understand
- Description Versus Evaluation in Assessing Content Quality
- Content Typology: Getting a Handle on Your Content Types
- Content strategy is an act of love
- You’ll Wish You’d Had a Content Strategy Before Implementing Content Management
- Be Known For Your Content, Not Your Name!
- Content Transparency: Can you see me now?
- The Mythic Bestiary: Content Owners
- The Information Gathering Spot: Addressing the Terrible Truth About People and Information
- Sophie’s choice: Well-crafted content or empowered content owners?
- Who’s not here? Diversity in community
- Toward a taxonomy of content
- Taxonomy: A “Disambiguation”
- Common Sense: Don’t believe everything you think!
- Demonstrating Content Strategy: Goodness from the Oven?
- You just might be a content strategist if…
- Scrummy Content in an Agile World
- Content Modeling is more than “fields”
- Content Strategy: A brief history of the Web
- The Trouble with Semantic Markup: Response to schema.org
- Worst-Ever Unsubscribe Experience
- Adaptive Content: Our primary platform is burning; Time to jump.
- A Hierarchy of Information Needs
- The PDF Tar Pits: Where content is trapped, struggles, sinks, and dies…
- Content Declension: Adaptive content for the Hierarchy of Information Needs
- Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf