If you manage your corporate website, which houses content from multiple departments or business lines, you probably recognize this scene: You’re summoned to a meeting with some internal web clients who own some of the content. They complain that they don’t have enough exposure on the site. They articulate the problem this way: “We get no traffic to our content!” This means that “Our peeps can’t find us!” The solution is obvious: “We need a prominent spot on the home page in the main navigation!” Read More
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I started this blog in 2009 after I was privileged to attend the "Content Strategy Consortium" held at the Information Architecture summit that year and organized by Kristina Halvorson (@halvorson) and many of the other content strategy pioneers whose names have now become well-known in our global network. It was a turning point for me because I discovered that in one way or another, my entire career had been (and continues to be) dedicated to content strategy.
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I hope you find these musings helpful, even though they are quite old. The fundamentals of our discipline(s) have not changed all that much in the intervening years. Enjoy!
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- The Definitive Guide to Content Strategy for the Complete Noob
- What is content strategy, anyway?
- Content Strategy Divination: A Woolly Discipline?
- Appreciating Content Strategy as a Whole
- Find the Distinctions That Make a Difference
- A Definition of Content That Everyone Can Understand
- Description Versus Evaluation in Assessing Content Quality
- Content Typology: Getting a Handle on Your Content Types
- Content strategy is an act of love
- You’ll Wish You’d Had a Content Strategy Before Implementing Content Management
- Be Known For Your Content, Not Your Name!
- Content Transparency: Can you see me now?
- The Mythic Bestiary: Content Owners
- The Information Gathering Spot: Addressing the Terrible Truth About People and Information
- Sophie’s choice: Well-crafted content or empowered content owners?
- Who’s not here? Diversity in community
- Toward a taxonomy of content
- Taxonomy: A “Disambiguation”
- Common Sense: Don’t believe everything you think!
- Demonstrating Content Strategy: Goodness from the Oven?
- You just might be a content strategist if…
- Scrummy Content in an Agile World
- Content Modeling is more than “fields”
- Content Strategy: A brief history of the Web
- The Trouble with Semantic Markup: Response to schema.org
- Worst-Ever Unsubscribe Experience
- Adaptive Content: Our primary platform is burning; Time to jump.
- A Hierarchy of Information Needs
- The PDF Tar Pits: Where content is trapped, struggles, sinks, and dies…
- Content Declension: Adaptive content for the Hierarchy of Information Needs
- Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf