Be Known For Your Content, Not Your Name!

If you manage your corporate website, which houses content from multiple departments or business lines, you probably recognize this scene: You’re summoned to a meeting with some internal web clients who own some of the content. They complain that they don’t have enough exposure on the site. They articulate the problem this way: “We get no traffic to our content!” This means that “Our peeps can’t find us!” The solution is obvious: “We need a prominent spot on the home page in the main navigation!” Read More