Content strategy is an act of love

There’s been conversation recently, especially on the Google group for Content Strategy about what it takes to be a content strategist. What’s the background? What’s the education? What’s the experience? And how do I get to be one?

I don’t think I risk too much by suggesting that no one claiming the title of content strategist started out life as a content strategist. It’s a journey of self-discovery: “Oh, so that’s what I do!”

In my opinion, the path to becoming a content strategist begins with love—the love of content.

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